Nov 5, 2007
On November 2, a Detroit newspaper featured a large chart proclaiming “Chrysler gets smaller.” It compared three years of sales: 1998, 2003, and 2008’s projection. The trend was alarmingly downward.
The fact is, sales have trended upward recently. In 2005 and 2006 they were higher than in 2003. The low figures for 2008 were only a “projection.”
A smaller chart on the inside pages showed the full truth: Chrysler sales were lowest in 1991 at 1.83 million units, and have never yet been lower than that. Last year, they were almost one and a half times as big, at 2.49 million.
But what does the truth matter when the bosses need propaganda?