The Spark

the Voice of
The Communist League of Revolutionary Workers–Internationalist

“The emancipation of the working class will only be achieved by the working class itself.”
— Karl Marx

Ford Focus Is Finished in Profit-Driven Market

Feb 6, 2023

In the same week that Ford announced its 10.4 billion dollar profit for 2022, it “bid farewell to a best-seller”, the Ford Focus, that it will discontinue by 2025. This comes in the wake of Ford getting rid of the Ford Fiesta, in 2022.

Smaller cars have lower price tags and are better on gas mileage than trucks and high-end SUVs. They are more affordable vehicles for the vast majority of the laboring population.

But Ford is not in the business of producing what it is that the population needs. It’s not in the business of selling more popular vehicles for ordinary people’s use. The Focus may be a “best-seller”, but Ford would rather make more money from the sale of one fully-loaded Lightning at $97,000 than from the sales of 3 Focuses.

Ford, like all capitalist corporations, is in the business of making the most profit as possible. And if it means producing fewer vehicles, with higher price tags, so be it, as far as they are concerned.