The Spark

“The emancipation of the working class will only be achieved by the working class itself.” — Karl Marx

Google Exploits Homeless for Face Recognition

Oct 14, 2019

Google hired temps to go out to collect face scans from a variety of people on the street, using $5 gift cards as incentive, according to the New York Daily News. Google hired these temps through a temp agency, Randstad, and asked them to specifically target dark-skinned and black people. This was supposed to improve the Android face-recognition software on Google’s smartphones.

Randstad instructed their temps to conceal the fact that people’s faces were being recorded. They were sent to scan homeless people in Atlanta and also scan unsuspecting students on college campuses around the U.S. One temp worker told the New York Daily News that, “They said to target homeless people because they’re the least likely to say anything to the media.”

So, these makers of so-smart phones, miracles of 21st-century technology, rely on tricking and exploiting low-income working class and homeless people for their future profits. No surprise, is it?